Media contact: Jennifer Golden - 07976 439060, jennifer@igolenses.com.

i-GO OVC launches in the UK

Revolutionary i-GO Overnight Vision Correction contact lenses available in the UK for the first time, correcting sight while you sleep

i-GO Overnight Vision Correction (OVC) contact lenses launch in the UK this month, offering shortsighted people with hectic lifestyles the freedom from conventional contact lenses and glasses during the day, and the ability to see clearly 24 hours a day, seven days a week.

Marking the first real consumer breakthrough in eye care since the introduction of laser surgery, i-GO OVC contact lenses represent a non-surgical reversible process that works overnight, gently reshaping the cornea so that light correctly focuses on the back of the eye (the retina).

The cornea is elastic, so when the lens is removed in the morning the cornea retains the shape, enabling wearers to see clearly all day right until they reinsert their lenses that night before going to bed, without the need for conventional daytime contact lenses or glasses.

Managing Director of i-GO Optical Limited, Jennifer Golden comments: "It just make sense to wear your contact lenses whilst sleeping so that you can see naturally during the day and have the freedom to do those everyday things in life without that end of day discomfort you get from daytime contacts or the hassle of glasses."

Independent Practitioner and Head of Professional Services for i-GO, Shelly Bansal comments: "i-GO OVC contact lenses give people all the benefits of corrective surgery without the surgery! People can see in the day and wake up in the night and still see as they have the lenses in. But the big advantage is that people can change their minds. Lots of my patients work in office environments and don't wear contact lenses at work, but do wear them when socialising as their need changes. Similarly, if someone has been working outdoors and suddenly finds they need to work in an office, they won't be able to adjust their decision as it's been taken out of their hands due to a permanent procedure."

i-GO OVC contact lenses are FDA approved in America and carry the CE mark for Europe and were developed in the US utilising state-of-the-art technology, including a leading edge computer controlled diamond lathes to produce a precise fitting lens. All i-GO OVC contact lenses are custom-designed for each wearer, ensuring faster results, better vision, and a superior comfort.

i-GO OVC contact lenses are available exclusively from i-GO accredited eye care professionals. Interested consumers can contact the i-GO Call Centre on 0800 077 8185 to be directed to their nearest outlet, or visit www.igolenses.com for a full list of accredited opticians.

ENDS

FOR MORE INFORMATION INCLUDING INTERVIEWS, CASE STUDIES AND PHOTOGRAPHY CONTACT:

Jennifer Golden 07976 439060 jennifer@igolense.com

NOTES TO EDITORS

• i-GO OVC contact lenses are suitable for people who are shortsighted (moderately myopic), with a prescription of up to -5.0D; mildly astigmatic (-1.5D or less); and those not suitable for laser surgery because they are too young, suffer from dry eye or are simply too nervous

• i-GO Optical Limited was co-founded by two successful retail healthcare entrepreneurs - Jennifer Golden, who pioneered the market for cosmetic dentistry in the UK via the first branded, high street retail cosmetic dentistry chain called Dentics; and Malcolm Hughes, former CEO of Oasis Healthcare. Two experienced clinicians support Jennifer and Malcolm - Shelly Bansal FBDO, (Hons)CL, FBLCA, a highly experienced practicing UK optician with extensive knowledge of OVC; and Dr Trusit Dave PhD, BSc(Hons), MCOptom, FAAO a leading researcher and practising optometrist who co-authored the definitive text "Orthokeratology: Principles and Practice." For more information please visit www.igolenses.com.

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