Media contact: Jennifer Golden - 07976 439060,

LONDONERS LOSING SIGHT OF SAFETY -New survey reveals commuters' need for alternative eyesight solutions

Londoners with visual impairments are willingly risking the safety of themselves and other road users, by not wearing their prescription lenses and glasses whilst cycling or driving. A new survey conducted by reveals 250,000 shortsighted Londoners admit to regularly cycling through the capital without their daytime contact lenses or glasses, while over one in six (17%) confess to driving without their vision aid.

The everyday inconvenience and impracticality of glasses and daytime contact lenses may be the reason, as over half of those surveyed (51%) complain their glasses are not practical in the rain, and one in three (32%) deeming their glasses unsuitable during physical pursuits. Daytime contact lenses are equally limiting, with over one in six (17%) experiencing progressive itchiness and dry eye and some people (6%) complaining their daytime contact lenses inconveniently fall-out from time to time.

As the number of cycling journeys in London reaches half a million , driven by the rising cost of fuel and congestion zone charges, it's critical shortsighted cyclists and drivers act responsibly.

Shelly Bansal, independent practitioner in Greater London and Head of Professional Services for i-GO Overnight Vision Correction (OVC) contact lenses, comments: "These survey results show busy 24/7 commuters in the capital need a healthy, practical alternative to traditional glasses and daytime contact lenses. Marking the first real consumer breakthrough in eye care since the introduction of laser surgery, i-GO OVC contact lenses are a non-surgical reversible process that works overnight, gently reshaping the cornea so that light correctly focuses on the back of the eye (the retina).

He continues: "The cornea is elastic, so when the lens is removed in the morning the cornea retains the shape, enabling wearers to see clearly all day right until they reinsert their lenses that night before going to bed, without the need for conventional daytime contact lenses or glasses. It's as effective as laser surgery, but without the risks - or the price tag!"

i-GO OVC contact lenses also offer shortsighted Londoners with hectic lifestyles the freedom from conventional contact lenses and glasses during the day, and the ability to see clearly 24 hours a day, seven days a week. They are available exclusively from i-GO accredited eye care professionals. Interested consumers can contact the i-GO Call Centre on 0800 077 8185 to be directed to their nearest outlet, or visit for a full list of accredited opticians.

- ENDS -



• i-GO OVC contact lenses are suitable for people who are shortsighted (moderately myopic), with a prescription of up to -5.0D; mildly astigmatic (-1.5D or less); and those not suitable for laser surgery because they are too young, suffer from dry eye or are simply too nervous
• i-GO OVC contact lenses are FDA approved in America and carry the CE mark for Europe and were developed in the US utilising state-of-the-art technology, including a leading edge computer controlled diamond lathes to produce a precise fitting lens. All i-GO OVC contact lenses are custom-designed for each wearer, ensuring faster results, better vision, and a superior comfort.
• i-GO Optical Limited was co-founded by two successful retail healthcare entrepreneurs - Jennifer Golden, who pioneered the market for cosmetic dentistry in the UK via the first branded, high street retail cosmetic dentistry chain called Dentics; and Malcolm Hughes, former CEO of Oasis Healthcare. Two experienced clinicians support Jennifer and Malcolm - Shelly Bansal FBDO, (Hons)CL, FBLCA, a highly experienced practicing UK optician with extensive knowledge of OVC; and Dr Trusit Dave PhD, BSc(Hons), MCOptom, FAAO a leading researcher and practising optometrist who co-authored the definitive text "Orthokeratology: Principles and Practice."

For more information please visit

Back to Press Releases
Contact iGO
Follow us on...
2014 (c) iGO Optical Ltd. Registered in England and Wales Company No. 5729682 Registered office: The Granary, Manor Park, Warkworth, Banbury OX17 2AG UK
Made by: Web design and web development